MASTERCLASS
MASTERCLASS
NEW LEADERSHIP DNA™
The Leadership Paradigm Has Shifted. Have You?
The world is changing.
Our understanding of humanity and human potential is changing.
Leadership must shift with it.
The future depends on it
New Leadership DNA™ introduces a new, inside-out approach to leadership development—
one that moves beyond traditional position, power, competencies, and performance to
developing the whole person who leads and the quality of influence they bring to others.
ONLINE
LIVE INTERNATIONAL MASTERCLASS
WITH
DR. BRENDA HATTINGH
International Speaker | Author | Leadership Consultant | Executive Coach | Qualified Psychologist |
Researcher | Thought Leader l Founder & CEO, The Centre for Power Intelligence™
DATE: THURSDAY, 19 NOVEMBER 2026
TIME: 2 HOURS. 14h30 - 16h30 (SAST GM+2)
LAUNCH INVESTMENT: FROM US$49* p/p (ZAR 795 p/p)
See all booking details at the end.
People • Potential • Purpose • A Brighter Future
WHY THIS MASTERCLASS IS IMPORTANT
We are trying to lead a new world with an old understanding of the human being and leadership.
Leadership development has traditionally focused largely on competencies, skills, behaviors, performance, strategy, and what leaders need t.
These remain important.
But they are no longer enough.
Advances in genomics, epigenetics, neuroscience, psychology, and human-development science are shaping a more dynamic understanding of human potential.
Human beings are not simply collections of fixed traits to be measured, managed, and deployed.
Potential develops and is expressed through complex interactions among our biology, experiences, relationships, behavior, stress, culture, and environment.
This changes the leadership question.
Instead of asking only:
“How do we get more performance from people?”
we must also ask:
“What creates the conditions in which human potential can develop and flourish?”
And that leads to an even more important question:
WHAT KIND OF ENVIRONMENT ARE YOU CREATING THROUGH YOUR LEADERSHIP?
Because every leader creates an environment. Every leader has influence.
And that environment can either support the development of human potential—or inhibit its expression.
If our understanding of the human being changes, our understanding of leadership must change too.
⭐WHO IS A 'LEADER'?
Leadership is bigger than a position.
A person may be elected, appointed, promoted, or otherwise given a position of authority.
But a position does not automatically make someone a leader.
And you do not need a title to exercise leadership.
A position is conferred.
Leadership is expressed.
Influence is experienced
Leadership happens wherever human beings influence the direction, development, choices, or possibilities of others.
A leader may be the president of a country or the CEO of a global organization.
But a leader may also be a manager, entrepreneur, teacher, coach, health professional, faith or community leader, parent, colleague, friend—or someone who simply chooses to make a constructive difference where they are.
Leaders are way-showers.
Pathfinders.
Mapmakers.
Bridge-builders.
They help people move from where they are toward what they can become.
Leadership is therefore more than status, authority, power or position.
LEADERSHIP IS AN ORIENTATION OF CHARACTER EXPRESSED THROUGH INFLUENCE.
And this changes the question from:
“Am I a leader?”
Ask yourself: “WHAT HAPPENS TO PEOPLE WHEN THEY ENCOUNTER MY INFLUENCE?”
Do they become discouraged, fearful, dependent, diminished, or stuck?
Or do they become energized, inspired, more aware, more capable, more responsible—and increasingly able to develop and flourish?
If people encounter your influence, leadership concerns you.
And that means leadership begins much closer to home than we sometimes imagine.
It begins within.
⭐LEADERSHIP BEGINS WITHIN
Before asking, “How do I lead others?” ask: WHO IS LEADING WITHIN ME?
Every expression of leadership has an inner source.
Our influence can emerge from an inner self driven by fear, insecurity, ignorance, defensiveness, the need for recognition, control, status, or power over others.
Or it can increasingly emerge from a connected self inspired by awareness, self-regulation, authenticity, responsibility, purpose, and service.
That is why New Leadership DNA™ goes beneath leadership behavior.
Because the same leadership skill can be used from very different inner orientations.
WHERE YOU ARE COMING FROM - DETERMINES WHERE YOU ARE GOING
Communication can connect—or manipulate.
Authority can protect—or dominate.
Power can diminish—or develop.
Influence can create dependency—or release potential.
The question is not only what you do.
The question is: What kind of person are you becoming as you do it?
There is only one of two possibilities
⭐TWO ORIENTATIONS. TWO VERY DIFFERENT FORMS OF INFLUENCE.
This is not about labeling people as “good” or “bad.”
We all have moments of fear, defensiveness, disconnection, and reactivity. We are all human.
Leadership development begins when we become conscious of these patterns and learn to make different choices.
The New Leader develops from the inside out.
From disconnection → connection
From reaction → self-regulation
From fragmentation → integration
From control → responsibility
From ego-driven power → authentic influence
From power over people → releasing power within people
And this is why: WE DON'T ONLY DEVELOP WHAT LEADERS DO. WE DEVELOP THE PERSON WHO LEADS.
Each new leader develops a new heart-set, mindset, skill-set. vocabulary, and a new future vision
New Mindset • New Heart-Set • New Skills & Tools • New Intelligence • New Future Vision
Want to be part of this new season?
⭐BUT WHY HAS OUR UNDERSTANDING OF LEADERSHIP CHANGED?
For much of history, human potential was understood very differently.
Then science began to reveal a far more dynamic relationship among our biological inheritance, development, experience, and environment.
This is where the Genetic Shift begins.
⭐THE GENETIC SHIFT
We are no longer working with the same understanding of humanity and human potential.
For generations, inherited characteristics were often understood in predominantly fixed terms.
The post-genomic era has contributed to a much more dynamic picture.
Advances in genomics, epigenetics, neuroscience, psychology, and human-development science reveal increasingly complex interactions among our biological inheritance, development, experiences, relationships, behavior, stress, and environment.
Your genes matter. But inheritance is not the whole story.
The genome provides biological possibilities. How human capacities develop and become expressed unfolds within an ongoing developmental process.
Epigenetics has become an important part of this changing understanding because it helps explain how gene activity is regulated within biological and environmental contexts.
New Leadership DNA™ calls this change in understanding: THE GENETIC SHIFT
The Genetic Shift does not mean that humanity has suddenly acquired a new genome.
It describes a shift in consciousness, a shift in awareness.
It describes a shift in our understanding:
FROM: A predominantly fixed, gene-centered view of inherited potential
TO: A more dynamic developmental understanding of the interaction among biology, experience, environment, regulation, and the expression of human potential.
And this has profound implications for leadership.
Because if human potential is developmental, then leaders cannot simply ask:
“What can this person do?”
We must also ask:
“What could this person become under the right developmental conditions?”
A NEW UNDERSTANDING CREATES A NEW POSSIBILITY
Insert video here
WATCH THIS SHORT VIDEO
The GENETIC SHIFT leads to the emerging of NEW SUCCESS DNA and activates NEW LEADERSHIP DNA™
When our understanding of human potential changes, our understanding of success changes.
And when our understanding of success changes, our understanding of leadership must change too.
⭐POTENTIAL IS NOT PERFORMANCE
You can possess potential without expressing it.
Potential can exist without yet being visible in performance.
It may be undiscovered.
Underdeveloped.
Inhibited.
Unrecognized.
Or waiting for conditions in which it can emerge.
That is why New Leadership DNA™ asks leaders to look beyond what people are doing now toward what they may be capable of becoming.
⭐THE NEW LEADERSHIP DNA™ DEVELOPMENTAL PATHWAY
⭐LEADERSHIP IMPACT
What happens to people and environments through that expression?
A leader cannot put potential into another human being.
But leaders can help create environments in which potential is recognized, supported, developed, and increasingly expressed.
Which leads to one of the defining questions of New Leadership DNA™:
ARE THE CONDITIONS YOU CREATE HELPING HUMAN POTENTIAL DEVELOP—
OR INHIBITING ITS EXPRESSION?
Why is this important? The kind and quality of our future depends on making this shift
⭐THE LEADERSHIP PARADIGM SHIFT
New Leadership DNA™ does not discard the leadership knowledge, competencies, and skills we already have.
It expands the paradigm in which we use them.
Leadership skills still matter.
Performance still matters.
Results still matter.
But so does the human being producing them, matter.
The question is no longer only:
“How effectively can you lead?”
It becomes: “WHAT HAPPENS TO HUMAN POTENTIAL UNDER YOUR LEADERSHIP?”
⭐DO YOU HAVE NEW LEADERSHIP DNA™?
ASK YOURSELF:
Can you remain centered and effective when uncertainty increases?
Can you regulate yourself before attempting to regulate others?
Can you recognize potential that has not yet been expressed?
Do you understand how stress, relationships, culture, and environment can influence human functioning?
Can you create conditions in which people develop rather than merely comply?
Can you exercise influence without diminishing the people around you?
Can you use power to develop rather than control?
Are you leading for the world that is emerging—or the world that is disappearing?
And perhaps the most important question of all:
UNDER YOUR INFLUENCE, DO PEOPLE BECOME LESS OF WHO THEY COULD BE—OR MORE?
New Leadership DNA™ begins with the courage to ask the question.
⭐WHAT WILL YOU DISCOVER IN THIS MASTERCLASS?
This two-hour live MasterClass introduces a new way of thinking about leadership, human potential, power, development, and influence.
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THE GENETIC SHIFT
Discover how the post-genomic era is contributing to a more dynamic understanding of human potential—and why leadership development needs to catch up.
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THE INNER LEADER
Explore the difference between disconnected, ego-driven leadership and increasingly connected, authentic, self-regulated leadership.
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THE DNA SUCCESS BLUEPRINT™
Understand the crucial difference between possessing potential and expressing potential.
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EPIGENETICS & ENVIRONMENT
Explore why environment, relationships, stress, behavior, and developmental conditions matter when we think about human functioning and potential.
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THE ZERO EFFECT
Discover why adding new skills and techniques to an unchanged underlying leadership paradigm may fail to create fundamental transformation.
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POWER INTELLIGENCE™
Explore the shift from power over people toward developing and releasing constructive power within people.
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NEW LEADERSHIP DNA™
Begin identifying the mindset, Heart-Set, self-regulation, character, intelligence, skills, and developmental orientation required by the emerging leader.
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NEW SKILLS. OLD OPERATING SYSTEM. SAME RESULT?
Organizations invest enormous amounts of time, money, and energy in leadership development, culture change, transformation, wellbeing, innovation, and performance.
Yet fundamental patterns often remain unchanged.
Why?
Because we can change what is visible without changing what is driving it.
A leader can learn communication techniques while remaining driven by control.
An organization can introduce wellbeing initiatives while retaining a culture of fear.
A team can talk about empowerment while decision-making remains centralized.
A company can ask people to innovate while punishing mistakes.
THE TECHNIQUE CHANGES.
THE UNDERLYING OPERATING SYSTEM DOES/DRIVING FORCES DO NOT.
New Leadership DNA™ calls this:
THE ZERO EFFECT - NOTHING FUNDAMENTALLY CHANGES
New Techniques + Old Paradigm ≠ Fundamental Transformation
New Leadership DNA™ therefore goes beneath behavior.
Because sustainable transformation requires more than adding another leadership tool.
It requires development of the person who uses the tool from the inside out.
⭐TRANSITIONAL CHAOS?
Fundamental change can create uncertainty.
People may experience fear, confusion, resistance, fragmentation, loss of energy, or concern about what the future means for them.
But transition does not automatically have to become chaos.
Effective leadership can reduce unnecessary disruption by helping people understand what is changing, why it matters, what remains important, and what part they can play in creating what comes next.
The New Leader does not merely react to change.
The New Leader helps create the conditions in which people can adapt, develop, reconnect, and move forward.
The future is not something leaders merely wait for.
Leadership helps create it.
We are creating the future - NOW
⭐ LEADERSHIP AND NEW FRONTIERS
For centuries, leaders have taken people into new territory and explored new frontiers.
Across continents. Across oceans. Into new markets, new technologies—and now toward outer space.
But one of humanity's greatest remaining frontiers lies much closer to home.
It lies within us.
As technology and artificial intelligence become increasingly powerful, the capacity to remain self-aware, self-responsible, authentic, discerning, independent, and purpose-driven becomes increasingly important.
Technology can expand human capability.
But it cannot take responsibility for who we choose to become.
The New Leader must therefore develop both worlds:
⭐THE CALL TO LEADERSHIP
YOU DON'T NEED A TITLE TO MAKE A DIFFERENCE
Leadership is also stewardship.
Each of us has been entrusted with something:
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Our life.
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Our potential.
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Our abilities.
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Our experience.
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Our relationships.
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Our opportunities.
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Our choices.
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And a sphere of influence.
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One person may influence a nation.
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Another may influence an organization.
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Another a classroom.
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Another a community.
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Another a family.
And another may influence one human being at precisely the moment that person needs someone to believe in what they can become.
The size of influence spheres differ.
The responsibility for the quality of our influence remains.
For some, this responsibility is experienced as purpose.
For others, as service.
For others, as stewardship or calling.
Whatever language we use, the question remains:
⭐WHAT WILL YOU DO WITH WHAT HAS BEEN ENTRUSTED TO YOU?
Leadership begins when we accept responsibility for the quality of our influence.
And New Leadership DNA™ asks us to use that influence not merely to acquire more power—
but to help create more possibility.
⭐WHAT MAKES THIS MASTERCLASS DIFFERENT?
THIS IS NOT JUST ANOTHER LEADERSHIP SKILLS COURSE
Leadership skills matter.
But skills alone cannot develop the whole person who uses them.
The New Leader does not simply ask:
“How can I get more from people?”
The New Leader asks:
“HOW CAN I CREATE THE CONDITIONS IN WHICH PEOPLE CAN BECOME MORE?”
That is the difference.
⭐FROM INSIGHT TO PERSONAL APPLICATION
Your New Leadership DNA™ MasterClass experience includes:
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2-HOUR LIVE INTERNATIONAL MASTERCLASS
Participate live with Dr. Brenda Hattingh.
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NEW LEADERSHIP DNA™ WORKBOOK
Capture insights, reflections, developmental questions, and personal applications.
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LEADERSHIP DNA SELF-REFLECTION
Begin examining the patterns influencing how you lead.
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YOUR PERSONAL NEW LEADERSHIP DNA™ ACTION PLAN
Identify what you want to activate, strengthen, change, and develop.
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ACCESS TO THE POWER INTELLIGENCE SUCCESS PROFILE — PISP
Begin translating the principles of New Leadership DNA™ into personal developmental insight.
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ASSESSMENT
"WHAT GETS MEASURED - GETS IMPROVED" Peter Drucker
The PISP helps you move from:
INSIGHT → ASSESSMENT → AWARENESS → DEVELOPMENT → APPLICATION
OPTIONAL NEXT DEVELOPMENTAL STEP
PISP Complete Report + Self-Coaching Program — US$99
⭐WHO SHOULD ATTEND?
THIS MASTERCLASS IS FOR PEOPLE WHO INFLUENCE PEOPLE
New Leadership DNA™ is relevant to:
CEOs & Executives
Board Members
Managers & Team Leaders
HR, Talent & Leadership Development Professionals
Executive Coaches & Consultants
Entrepreneurs
Educators
Health & Helping Professionals
Community & Faith Leaders
Public Leaders
Parents
Emerging Leaders
And people who may hold no formal leadership title at all.
If people look to you for direction, example, development, support, decisions, or influence—this MasterClass concerns you.
Because leadership is bigger than position.
Leadership is the quality of influence you bring.
MEET THE PRESENTER
DR. BRENDA HATTINGH
Organizational Psychologist | International Speaker | Author | Leadership Consultant l
Researcher | Thought Leader | Founder & CEO, The Centre for Power Intelligence™
For decades, Dr. Brenda Hattingh's work has been driven by one central question:
WHAT ENABLES PEOPLE TO ACCESS, DEVELOP, AND EXPRESS MORE OF THE POTENTIAL THEY ALREADY POSSESS?
Her work brings together psychology, leadership development, human potential, Power Intelligence™, assessment, coaching, and emerging post-genomic perspectives on human development.
She has worked with leaders, executives, organizations, professionals, educators, and individuals seeking to understand and develop the person behind performance.
Her work took on profound personal significance following a serious highway accident in which she sustained a fractured cervical vertebra and paralysis. Her recovery journey deepened her lifelong exploration of human potential, resilience, self-development, and the power available within human beings when old assumptions are challenged.
She is the author of 23 books and the developer of the Power Intelligence Success Profile (PISP) and numerous leadership and personal-development programs.
New Leadership DNA™ brings decades of this work together into a new leadership-development proposition for a changing world.
HER CENTRAL MESSAGE:
WE DON'T ONLY DEVELOP WHAT LEADERS DO.
WE DEVELOP THE PERSON WHO LEADS.
SELECTED BOOKS BY DR BRENDA
A collection exploring leadership, success, and human potential. Read more: www.amazon.com/author/brendahattingh
⭐WHERE DO YOU STAND?
Every period of fundamental change presents a choice.
We can continue operating from familiar assumptions—
or become curious about what a new understanding makes possible.
We can continue developing leadership mainly from the outside in—
or begin developing the whole person who leads.
We can use power primarily to control—
or learn how to use influence to develop and release potential.
We can simply manage people through change—
or help them become capable of creating what comes next.
New Leadership DNA™ is an invitation.
An invitation to examine:
Who am I becoming?
What drives my leadership?
How do I use power?
What kind of environment do I create?
What happens to human potential under my influence?
And ultimately:
WHAT KIND OF LEADER DOES THE FUTURE NEED ME TO BECOME?
NEW LEADERSHIP DNA™
The Leadership Paradigm Has Shifted. Have You?
LIVE INTERNATIONAL MASTERCLASS
Presenter: Dr. Brenda E. Hattingh
Date: Thursday, 19 November 2026
Time: 14h30–16h30 SAST (UTC+2)
Duration: 2 Hours
Format: Live Online via Microsoft Teams
INAUGURAL LAUNCH INVESTMENT
Individual: US$49 / ZAR 795
Team Package
Up to 8 participants — US$210 / ZAR 3,500
Contact: workshops@powerintelligence.net
Registration Note: Payment is processed in South African Rand where applicable. Equivalent international pricing may vary slightly according to exchange rates and the payment platform
Transfer Policy: Registration is non-refundable, but your place may be transferred to a colleague or friend if you are unable to attend.
⭐YOU HAVE A PURPOSE.
You have a calling.
You do not need to wait for someone to give you permission to make a difference.
You do not need a prestigious title.
You do not need the largest platform.
Leadership begins where you are, with what you have, through the quality of the influence you choose to bring.
Your potential matters.
Your influence matters.
Your contribution matters.
Develop it.
Express it.
Contribute it.
